Yesterday, I was leading my Quiz Daily Lead Machine Workshop. I walked a great group of Founders through my own quiz lead funnel. I showed my LinkedIn setup, how my quiz software creates personalized PDF reports and how it's all integrated into my CRM.
Then I walked everyone through a 5-step quiz design process. As we worked through the 5-steps, one of the participants asked,
"Out of everything you've done in your quiz funnel, what's the 20% of the 80/20 that had the most impact?"
It was a great question. I had to think a moment. But the answer came in my mind loud and clear.
"Figuring out my hook."
My coaching business changed when I figured out my Founder Type Quiz and ads. It was at that point that I could give LinkedIn $50 and LinkedIn would reliably give me 10-20 leads.
In this age of ever increasing noise (thanks ChatGPT!), having a hook that gets your audience to stop and pay attention is an essential unlock.
Can you get them to stop their scroll? If you can you've got a hook. If you can't you don't.
In this week’s Rocket Ship Founder Podcast, I talk about finding the hook for your business. I cover:
How hooks happen
The 3 essential things you need to know to build your hook
The two places to to look to find your hook
To your success!
