Description

Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

In today’s episode, Katie and Julian sit down with music lover and former MTV addict, Steph Beran Anderson. We talk about the importance of a brand’s voice and she reminds us that radio is not dead. She provides several simple ways that students can start thinking like an audio brand strategist without having to get off your phone. Steph also shares her tips to beat nepotism, nurture your career, and find your true voice in an industry that requires creativity and determination. You won’t want to miss this episode!

Jump straight into:

• (01:13) - How Steph’s deep love for audio and determination started her career in her favorite industry - “I did a little bit of production in school and I always really liked the audio part. As I was growing up I always loved radio.”
• (08:03) - The problem with glorifying networks and connections for undergrads - “You can’t let that limit you, you have to really be willing to go far outside.”
• (09:35) - A serendipitous career: how following your passion will open doors - “The reason I'm here is because I follow cool things, cool opportunities that come my way, that internship started it all.”
• (14:56) - Keeping your finger on the pulse: on audio cataloguing and sonic branding - “You’ll start seeing patterns, when you do that, you can also call up a brand you really like, see what happens when you’re on hold.”
• (20:27) - How to enter the audio industry and find your own voice - “I would shout out all of my local radio stations. Radio is an old school medium, but everyone there has the hustle, and I think that’s really invaluable.”
• (23:37) - Steph’s valuable “Middlest” career advice for students and recent grads - “Number one: everyone is still figuring it out.”

Resources

• Connect with Steph through LinkedIn and check out her podcast, The Middlests
• Here is The Middlests episode that Julian was on!
• Learn more about the Adweek Executive Mentor Program
• Stephanie's AdWeek Article - Aidy Bryant Reminds Us of the (Political) Power of Jingles

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on how to fully record and produce your podcast go to