Welcome to the Ad Undergrad Podcast, a show where Katie Moy and Julian Lewis, two practitioners of marketing and advertising, sit down to share their insights, tips, experiences and learnings of the industry. This show is a way to give back to the undergrads, recent grads and rookies that are just starting their careers, for them to feel more confident, light up their passion and make them feel guided in their journey.
When you are doing what you love, your good energy is contagious and you will inspire everyone around you. In this episode of the Ad Undergrad Podcast, Katie and Julian are joined by their friend and former colleague, Aimee Rancer, Creative Strategist at Pinterest. Aimee shares advice for people who are getting started in their professional journey and highlights the benefits of starting something challenging, even if it feels a bit messy. Listen for some inspiration from Aimee on how to incorporate your passions into your career, improve your networking skills, and develop your personal brand. In life, the best way to do something is to just start!
Jump straight into:
(01:21) - On Aimee’s professional journey and insight of the editorial world - “For me the important thing is to be flexible and to pivot when you can.”
(04:12) - All it takes is a “why not?” - “The hardest part is starting, in anything. But it gets so much easier as you go and you start to develop a muscle.”
(06:22) - The secret sauce to creative and versatile roles - “The important thing is to over index and really practice and sharpen your strengths.”
(08:22) - The world is yours: spotting a professional “dead end”, growing your network and the adequate questions to ask to your connections - “My first entry point was saying: ‘Can I ask you about how you got to your career?’ A lot of people were more open about talking about themselves.”
(16:33) - A roadmap to becoming a creative strategist at Pinterest - “One of the best things that I’ve ever done in my career was working for a creative advertising agency.”
(20:03) - The Ohio Transplant and the development of a personal brand - “I loved fashion and I really wanted to express myself in a new medium, that’s where the blog started.”
(23:53) - The power of a platform - “It’s more important now than ever to speak up about the injustices that we see every single day and for each of us to be accountable for the future.”
Resources
Follow Aimee on Instagram
Connect with Aimee via LinkedIn
Follow Indoor Recess on Instagram
Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com.
