Apple's iOS 27 Blocks Programmatic Data Vendors. AdExchanger reports Apple's iOS 27 update has blocked several identity and data vendors, with the list set to widen, putting iOS audience segments, measurement tags and ID-based deals in question. (AdExchanger)
Job-Posting Index Shows WPP Media Hiring Down 41%. Third-party job-posting data cited by Mediaweek puts WPP Media's Australia and New Zealand hiring down 41% last quarter while Publicis Groupe tops the index, a hiring-side read on regional agency demand. (Mediaweek)
OpenAI And Anthropic Reported Courting Smaller Advertisers. MediaPost reports OpenAI and Anthropic are supporting smaller brands and agencies, echoing the route earlier platforms took before building large ad businesses, though no comparable ad revenue is confirmed. (MediaPost)
Brands Report Cost Efficiencies From Longer Creator Deals. Marketers from Chili's, Disney and Alaska Airlines told Advertising Week that deeper, longer-term creator arrangements are producing cost efficiencies and results, figures undisclosed. (Marketing Dive)
Also moving today:
CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership Team (Adweek, Superhits 97.9 Terre Haute, IN, MyrtleBeachOnline)
CMOs see their internal influence rising. Has it come at a cost? (Marketing Dive)
From influencers to AI, here’s what Gen Alpha thinks about your brand (Digiday)
How Liquid Death is building an AI-native marketing organization (Marketing Dive)
Why Panda Express is embracing an ‘always-on’ gaming strategy (Marketing Dive)
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