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Description

AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.

Our guests are:

  1. Yang Han, CTO at StackAdapt
  2. Lee Odden, CEO at TopRank Marketing