This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.
Discover the 4 tools - and 8 rules - of getting to The Point
Key themes in this episode.
1. Clarity: Essential for effective communication and differentiation.
2. Personal Branding: Importance of clear messaging and differentiation.
3. Sales & Marketing: Clear value proposition and purposeful communication.
4. Corporate Workshops: Teaching clear communication principles for business success.
5. Leadership Communication: Setting clear direction and avoiding confusion.
6. Storytelling: Utilising personal and organisational stories for branding.
7. Networking: Making people feel valued and interesting.
About Steve Woodruff
Steve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.
https://www.stevewoodruff.com/
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