➡️ Summary ➡️
In this conversation, Scott Covert interviews Andy Heath, the founder of Kick Technology, discussing the evolution of the company from WeThrive to its current focus on Sizzle Kick, an AI-driven sales coaching platform. They explore the challenges faced in sales management, the importance of leveraging Salesforce, and the strategies for building an effective AppExchange presence. Andy shares insights on outbound marketing, the significance of in-person events, and the future vision for Kick Technology as they embrace AI to enhance sales performance.
➡️ Guest ➡️
Andy Heath https://www.linkedin.com/in/andrewheath-wethrive/
Kick Technology https://www.sizzlekick.com/
SFB Article https://www.salesforceben.com/the-5-principles-behind-every-successful-salesforce-ai-rollout/
➡️ Takeaways ➡️
SizzleKick aims to elevate the performance of all sales team members, not just top performers.
AI can provide valuable insights by analyzing sales data and coaching needs.
The transition from WeThrive to Kick Technology reflects a significant pivot towards AI-driven solutions.
Salesforce's AppExchange offers a robust platform for smaller ISVs to reach a larger audience.
Effective marketing requires more than just a listing; it needs strategic outreach and optimization.
In-person events remain crucial for building relationships in B2B sales.
AI should be used responsibly, with clear objectives and guardrails in place.
The renaming to Kick Technology signifies a commitment to innovation and customer needs.
Building a successful AI platform requires understanding the complexities of data and user needs.
A lean team can achieve remarkable results when focused on core objectives and leveraging partnerships.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Kick Technology, SizzleKick, RoleKick, AI in Sales, Salesforce, WeThrive, AppExchange, Outbound Marketing, Sales Strategies, Coaching, Business Growth
➡️ Hashtags ➡️
#salesforce #isv #appexchange #ai
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