Description

Today, we have the pleasure of hosting Alex Grossman, who shares his knowledge of launching a new enterprise by drawing parallels between achieving success in business and the stability of a three-legged stool. During our conversation, he discussed the significance of frequency, brand, and mission, offering comprehensive insights into each concept. Alex also holds a strong aversion to the term “advertising,” opting instead for “awareness,” and he’ll substantiate this preference through practical examples. For aspiring entrepreneurs, Alex brings a wealth of invaluable advice to the table.

IN THIS EPISODE:

• [07:27] Alex Grossman advises on starting a  business. 
• [08:44] Alex explains why reviews are essential and how to get them 
• [11:16] A discussion between Yelp and Google 
• [13:49] How to decide if the review is legit
• [16:26] Alex talks about the business that is starting with no reviews
• [19:37] Alex explains the importance of your brand and your mission statement
• [23:44] Alex shares what some of the myths of marketing are 
• [26:23] Alex talks about knowing who your audience is
• [31:38] Alex explains that ad campaigns need to run for a minimum of three months, and he gives other advertising tips

KEY TAKEAWAYS:

• At one time, the saying was, location, location, location, but now your location is your website. 
• There are ways to determine if a review is legit. There is a lot of abuse of the “review” system on Amazon.
• A successful entrepreneur must educate themselves about their industry or product, or they will not be successful.

Bio: 

I am a dynamic and results-driven executive and thought leader with an accomplished record in product and product marketing leadership at major technology corporations and successful entrepreneurial start-ups. A highly collaborative and motivational cross-functional team leader, I excel at relationship management with internal staff, contractors, vendors, customers, and other partners and stakeholders.

I have created and launched successful and innovative new software, cloud, SAAS, and hardware products and services for commercial, enterprise, consumer markets. Developed go-to-market plans for sales, marketing and product teams. I am equally comfortable working with software engineers in Agile methodologies and SCRUM as I am with senior management, marketing professionals and web developers. My professional strengths include excellent presentation and customer-facing skills, analyzing markets, identifying new niches, gathering and evaluating customer needs, building the internal mission, and developing innovative products and services to meet the...