We are joined by Ryan Boudreau, founder of Good Eye Kid. Good Eye Kid is a product photography company focused on the food and beverage space. Ryan gives us some great tips on positioning product photos and the writing portion of the creative business. We talk about why creative is essential when marketing and selling a product. At the end of the episode, Ryan gives tips for small companies that don’t have much funding about what they should focus on. Tune in to this valuable episode to learn tips and tricks to improve your business’s creative side.
IN THIS EPISODE:
- [7:30] Ryan describes what Good Eye Kid is.
- [10:10] How does it work when the client doesn’t live near the studio?
- [11:40] How does Good Eye Kid keep client expenses down when it’s so customized?
- [12:46] How do privacy rules affect Good Eye Kid’s images?
- [13:58] Is retargeting dead?
- [14:58] What is the most important thing when shooting an image?
- [16:24] What is your lighting style?
- [16:56] How has the iPhone impacted Ryan’s company?
- [18:10] Which social media would you use for advertising and reaching customers for food and beverage companies?
- [19:13] Ryan gives a tip he would give to a beginning photographer.
- [21:29] For a furniture company, what avenue would Ryan start with to catch customers’ attention?
- [23:11] How does a picture sell a product or a service?
- [26:50] What equipment is a must?
- [28:48] What tips could Ryan give to small business owners to be successful?
- [30:23] What would Ryan tell a person with limited funds, and how do you know if a test is successful?
KEY TAKEAWAYS:
- For someone looking to get into the photography space, start with building a portfolio of photos. People want to see what you can do before they hire you. So grab some white paper and your camera and start shooting!
- Creative / images and copy are essential to pull in your customers. People want to be able to see what they are buying. The messaging you use pulls at their emotions and gets them to purchase the product.
- The first two tasks to start a business are going on google and yelp. These are free tools. Ensure you have cohesive messaging across platforms. All information should be consistent no matter where the customer looks.
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