Description

Today we are joined by Russell Lundstrom, founder of a simple 5-step Marketing Plan Formula which gives business owners the ability to create more effective and profitable marketing. Marketing strategies can get complicated and expensive very quickly, making a truly effective strategy unattainable for many business owners. Most marketing strategies only follow a general model that is not effective. What if your company’s marketing strategy didn’t have to be complicated? What if you knew exactly where to put your marketing budget? Tune in to hear how Russell helps entrepreneurs and founders grow their businesses through effective and profitable marketing.

 IN THIS EPISODE:

• [06:02] Russell shares why he created the Marketing Plan Formula.
• [10:01] Russell breaks down how reverse engineering can revolutionize marketing strategies.
• [12:33] Why it’s important to identify the most profitable customer for your business.
• [16:38] What role the Marketing Plan Formula plays in the marketing strategy process.
• [17:29] Russell elaborates on his single sheet marketing plan concept.
• [21:21] How the Marketing Plan Formula helps to define a company’s vision.
• [23:34] Why businesses should revisit their marketing strategy as their business grows.
• [27:53] What it means to find your company’s profitable ideal customer.
• [34:02] How companies can narrow down the platforms they can use to bring their customers solutions.
• [36:58] How to calculate your marketing budget.

KEY TAKEAWAYS:

• The Marketing Plan Formula was designed to help entrepreneurs design a customized marketing blueprint to bring solutions to customers.
• Businesses need to be really clear on their mission, vision, and values because that helps to clarify their target market.
• A company’s ideal customer can easily shift, even if that is not the intention of the company.

Links Mentioned:

https://www.linkedin.com/in/russell-lundstrom

https://mpf.thrivecart.com/mpi-masterclass-membership/partner/

https://marketingplanformula.com

https://www.linkedin.com/in/swathian

www.askbrien.com

BIO: Russell Lundstrom

I was raised as an entrepreneur.

It isn’t always the easiest road, that’s for sure. Sometimes I think I must be crazy for choosing this lifestyle. But then, I realize that I didn’t choose it, the life chose me.

I just see things different than most. Luckily, I was raised to see the opportunity in things – sort of a ‘cup half full’ philosophy.

I’ve been lucky enough to start three 7-figure businesses and help many others do the same. For me, entrepreneurs are the engine of the world.

I believe that everything happens for a reason. Each milestone in your life leads to another, and another, which builds who you are.

And now, I am…

A husband and father of two young boys in Denver, CO. I love starting businesses. I love marketing. I love motocross, skateboarding, scary skiing, insanely loud heavy metal music, and all those other extreme things.

My father taught me that business is easy, just create value for other people it will work.