On this episode of the Ask Brien Show, our hosts Brien Johnson and Traci DeForge speak with Adam Young about his up and coming company, Varty.io and how it connects people together online. Adam shares how Varty.io is a fresh take on traditional online social networking and allows for authentic relationships to be formed. They discuss the nuances of the platform and innovative business development strategies.
IN THIS EPISODE:
- [04:00] Adam Young introduced and shares his professional background
- [5:00] Adam explains how his company, Varty, works
- [15:00] How does Varty make money?
- [17:00] Adam explains how Varty is the next level of online social networking
- [19:30] How does Varty differ from virtual reality technology?
- [25:00] What is the strategy for marketing this type of product?
- [26:30] Where did the name “Varty” come from?
- [27:40] If investor funding was available how would it be utilized?
- [30:00] What is Varty’s primary marketing outreach?
- [31:00] Adam shares his biggest challenge and success as an entrepreneur
KEY TAKEAWAYS:
- Online social networking is meant to enhance your social life. Varty does that but without the negative aspects of current online social platforms.
- Most social platforms are missing the authentic, serendipitous aspects of connecting people – Varty was made with those elements in mind.
- There are unique challenges and solutions associated with developing and marketing a virtual experience like Varty.
Links Mentioned:
Varty.ioLinkedIn – https://www.linkedin.com/in/startavarty
BIO:
BIO – Adam Young
Adam Young is the founder of Varty.io, a live social network where users can make meaningful connections by video chatting online. Varty.io utilizes spatialized video chat for better group dynamics.
