Description

Welcome to "Ask the Tech Coach," a podcast for Instructional Coaches and Technology Integration Specialists.

In this episode of “Ask the Tech Coach,” Jeff and Susan welcome Sam Kary, Thom Gibson, and Amy Fusarelli to discuss video production and how to get started, craft the perfect video to make something that your teachers want to watch and learn from.

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Video Production Tips & Tricks

• Let’s chat about all of this in the context of YouTube – 2^nd largest search engine
• Video Types
  • Search based
  • Discover Based – Video recommended on the backend of another video
  • Community Based with a core audience who will always come back and watch your videos
  • YouTube style vs. Classroom videos
  • Vlog
  • Tutorial
  • Does one work over the other?
    • What draws the person in?
    • Make it appealing
    • Look at length and amount of details needed
    
    
  • Getting Started
  • Process
    • Figure out who your audience is and plan your videos accordingly
      • Just for your teachers
      • Global audience
      
      
    • Be ready to evolve with your audience and their needs
    • Develop your own design skills and know your time frame available for content creation
    
    
  • Equipment
    • Cell phone camera for start up process
    • CAMO app to use phone wirelessly as a webcam
    • Be aware of screen resolution – If you have a larger monitor use it for recording
    • Audio – Microphone
      • Rode Wireless Go Mic – connects to camera and individual and then use a lavalier. This allows for better calibration.
        • Also good for short form content such as Tik-Tok or videos where you are moving
        
        
      • Fifine – Desk microphone -
      • Be aware of room acoustics – preferably a room with carpet
      • Keep microphone as close as possible to your mouth
      
      
    • Camera
      • ZVE Sony camera
      • Shure MV7
      
      
    • Applications
      • Screencastify – free and simple for beginners
      • Screen recording to WeVideo to YouTube– Amy
        • Plan out on Google Slides
        • Background Music
        
        
      • Screen-Cast-O-Matic Recorder & Editor – Susan
      • Canva for Thumbnail graphic creation
      • Screenflow for recording
      • tv - shows various views of what thumbnail would look like
      
      
    • Crafting the Perfect Video
    • Promoting Channel / Videos
      • Facebook vs. YouTube – algorithim doesn’t “get along”
      • Promotion across platforms may not actually be a good idea in all cases
      • Focus on making the most optimal content for YouTube – Let YouTube decide to put the content in front of people
      • Use your own video to promote your other videos
      • Watch...