In this episode, Adam and Tom dive deep into the fogginess that entrepreneurs experience when they lose clarity in their businesses. They explore how to clear that fog — not with Benadryl, but with truth, intention, and aligned action. The conversation is a powerful reflection on the importance of letting go of excuses, embracing reality, and fully stepping into who you are right now, rather than waiting for the “perfect moment.”
🔑 Key Takeaways
🌫️ 1. Business Allergies and the Fog of Confusion
- Just like seasonal allergies, entrepreneurs often go through “foggy” seasons in business.
- Lack of clarity stems from resistance to change or trying to force solutions that don’t fit.
- The remedy? A dose of honest reflection and intentional action, not more noise or tactics.
🧭 2. Submit to Your Reality
- Success lies in recognizing what actually works for you, not what’s trending or “supposed to work.”
- Adam shares their journey of discovering that relationship-building, not advertising, is their strength.
- For many relationship-style businesses (like coaching or consulting), personal connection is the foundation, not flashy marketing.
❌ 3. Stop Making Excuses
- Excuses become self-imposed obstacles. The more you repeat them, the more you believe them.
- Instead of blaming external conditions, face the reality: if something isn’t working, fix it or change it.
- Tom emphasizes that success requires iteration, not perfection.
🔁 4. Shift From Have-Do-Be → Be-Do-Have
- Common mindset trap: “Once I have money, I’ll do more work, and then I’ll be successful.”
- New approach: “Be the productive, helpful person now, do the work, and you will have the results.”
- Flip the script — identity first, then action, then outcomes.
🔥 5. Be the Coach — Even Without the Client
- Waiting for sales before stepping into your role keeps you stuck.
- Don’t wait to be the coach, creator, or service provider — start being it now.
- Genuinely help people first; the business will follow naturally.
🧠 6. Set the Right Intention Based on Who You Are
- Intentions change based on the role you choose to embody: coach vs. salesperson.
- Focus on the main thing you want to be, even if you wear multiple hats.
- Your roles should serve your purpose — not distract from it.
🌟 7. Live and Express Your Purpose
- Tom shares how his life purpose (helping others live better lives) has stayed consistent, even as his roles have changed.
- Purpose fuels intention, and intention drives results.
- When you veer away from your purpose, you lose energy and clarity.
💬 Quote of the Episode
“Be your purpose. Because if you be your purpose, you will be the intention. You will be the result of everything that you're trying to do.” – Tom
🔄 Next Steps for Listeners
- Reflect: What role are you trying to be in your business right now?
- Identify: What excuses are keeping you stuck?
- Act: Choose one way you can be the person you want to become — today.
