Description

On this episode of the Authors on Mission podcast, host Danielle Hutchinson sits down with business strategist and author Jeroen Kraaijenbrink to explore his fresh take on strategic planning. Inspired by his book The One Hour Strategy, Jeroen reveals how organizations can make strategy a regular, participative process rather than a complex, top-down event.

💡 Key insights include:

• How to apply the 6M model across teams and workflows
• Ways to make strategy feel natural, not forced
• Tips for writing a practical business book with impact
• Why the narrative format helps communicate complex ideas

Whether you're an entrepreneur, executive, or aspiring business author—this episode will reshape how you think about strategy.

#AuthorsOnMission #OneHourStrategy #JeroenKraaijenbrink #BusinessStrategy #LeadershipTips