Description

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ 
• Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ 
• Connor Tracy, Kukui - https://www.kukui.com/ 
• Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ 
• Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ 

How To Get In Touch With the guest

Tony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/

Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/

Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/

Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/

Show Notes with Timestamps

• The introduction (00:00:01) Introduction of the episode, sponsors, and special guests.
• Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.
• The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.
• Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.
• Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.
• Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.
• AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.
• Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.
• Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer...