Description

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. 

When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.

Talking Points

• Higher quality marketing
• Your marketing needs to reflect that you are a high-end shop
• The overall brand itself
• Community perception
• Brand style guide
• Know like trust (going to record an episode on this)
• Concierge-like customer service
• Appearance matters
• Appearance of the staff
• Waiting area
• Bathroom
• The inside of the shop
• Parking lot - (this is where they come to die)  
• Outside of the building
• Ask your best clients to refer their friends
• Price out the lower-end clients

Lagniappe (Books, Links, Other Podcasts, etc)

• EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?
• EPISODE: 012 – Relationships Matter; Because Nobody’s Perfect
• EPISODE: 011 – Is It Customer Service Or Is It Marketing?
• EPISODE: 009 – What’s Your Story? Talking Video With Patrick Egan
• EPISODE: 004 – Does Your Community REALLY Know You?

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE