The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your staff brings many opportunities for marketing, showing appreciation, and more. Savvy shop owners will prioritize getting these awards, Listen as Kim and Brian talk about why.
Talking Points
- Every year there are multiple opportunities to take advantage of awards and scholarships.
- VISION (MWACA)
- ASOG
- AAPEX (AUTO CARE ASSOCIATION)
- WOMEN IN AUTO CARE
- Why nominate yourself?
- You need help
- You do not have the budget to attend
- You want to show your team you are not afraid or too proud to take advantage of the offerings available
- Why nominate others?
- It’s the right thing to do.
- It fits into your core values.
- You want to recognize others for their contributions.
- How to prep?
- Start NOW. Start collecting the right types of information.
- Photos
- Videos
- Testimonials
- Know your numbers
- Add all these to a Google Folder
- Pay attention to the awards/scholarships available throughout the year so you can be ready next time.
- You win. Now what?
- Tell the world.
- Don’t be too proud not to.
- Share the great news.
- Social
- Write a blog about what it means to you
- Do a video sharing your gratitude/thanks
- Put it on display
- Celebrate with your team
- Write a press release
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks to our partner, RepairPal. Visit the Web HERE
