Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
Tune in now to learn how to support your community while staying humble and making a real impact!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
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Lagniappe (Books, Links, Other Podcasts, etc)
Start with Why - By Simon Sinek
Our Daily Bread Food Bank
Commission Mankind
Show Notes with Timestamps
- Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.
- Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.
- Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.
- Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.
- Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.
- Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.
- Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.
- Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.
- Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.
- Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.
- Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.
- Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.
- Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.
- Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.
- Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...
