How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.
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Time stamps:
Differentiating Content Writing vs. Copywriting (00:01:12)
The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)
The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)
Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)
Finding the Right Audience (00:19:47)
Explaining the Essential Role of Copywriting in Every Business (00:20:34)
Effectiveness of Long-Form Sales Pages (00:21:54)
Customer-Centric Approach in Copywriting (00:24:03)
Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)
AI's Impact on the Future of Marketing (00:33:52)
Importance of Unique Value Proposition (00:37:07)
Role of Value Proposition in Marketing (00:38:07)
Significance of Value Proposition in Businesses (00:39:20)
Value Proposition as Core of Copywriting (00:40:06)
