Marketing is not a guessing game... at least not if you want people to take action, buy, or hire your services. In this episode with Leanna Dow-Weimer, a customer-centric marketer and host of the Markigy podcast, Leanne tells why data-driven marketing is the only way to go.
She highlights the role of context and psychological needs to create effective marketing strategies and sheds light on the "why" behind customer behavior. She tells how to set up experiments correctly and even divulges how to find conversational "gems" in customer interviews. Let's dive in!
Are you a visual learner?
Check out this episode (and subscribe!) on my YouTube channel: YouTube channel: https://www.youtube.com/channel/UCS
******
Find and connect with Leanne:
https://www.linkedin.com/in/leannedow/
https://www.youtube.com/@Markigy/featured
*****
Sign up for my newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/
*****
Timestamps:
Science and Customer Centric Marketing (00:09:29)
Behavioral Psychology and Marketing (00:11:50)
Customer-Centric Marketing vs. Other Approaches (00:14:27)
The long game vs short game (00:17:32)
Customer-centric marketing example (00:17:43)
Using social media for customer research (00:19:53)
Balancing humor in marketing (00:23:04)
Finding gems in customer responses (00:24:36)
Actionable tips for customer-centric marketing (00:28:15)
Building relationships for customer-centric conversion (00:31:38)
