In this episode of Behind The Mirror, Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection.
From MrBeast to Jackie Aina to Becca Bloom, they break down why some creators build fanbases that no algorithm can replicate — and what that means for brands, marketers, and the future of discovery.
If you run partnerships, work with creators, or build growth programs — this conversation will change the way you see the creator economy.
Chapters
00:00 – Welcome & intro to the episode
01:05 – The idea of “AI-resistant” creators
02:20 – Trust as the foundation of creator influence
04:00 – Parasocial relationships and why they matter
06:00 – Full-self authenticity: MrBeast, Jaden Animations & more
09:40 – Jackie Aina: balancing privacy with trust
12:00 – Influence without oversharing: the power of selective authenticity
14:50 – Becca Bloom & engineered likability vs. genuine connection
17:10 – What brands should really look for in creators
19:25 – Creator discovery vs. AI discovery
21:45 – The future of creator trust in an AI world
22:30 – Closing thoughts & what’s next
Zorz helps brands launch and scale referral, affiliate, and partnership programs that convert.
👉 hello@zorz.com | zorz.com
Subscribe to Behind The Mirror for weekly conversations on performance marketing, partnerships, and the future of growth.
#BehindTheMirror #CreatorEconomy #Authenticity #AIMarketing #AffiliateMarketing #ReferralMarketing #InfluencerMarketing #Zorz #CreatorTrust #MarketingPodcast #BrandGrowth
