In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?
They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.
Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.
Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.
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