Brad gets personal, recounting his transformative encounter with a second-generation business owner whose business met its end amidst a union strike. This story isn't just a cautionary tale; it's the kindling that ignited Brad's dedication to helping business owners navigate the complex decisions that can make or break their legacy.
Brad gives shares his tips on how to approach the transition from generation to generation.
Brad shares what he is looking forward to and some his goals for 2024. And how he benefits from accountability and partnering with other business owners.
Highlights
2:59 - Brad shares how and why he started his coaching business.
9:08 - Brad gives some tips about how to approach the conversation as the child or younger family member of the older business owner.
12:17 - Brad shares what some of his goals are for 2024 and why he decided to not pursue a goal he had for 2023.
Steve Doyle:
Brad Herda:
