Most business owners are sitting here in early January without any real plan for 2026 because they're still trying to close out 2025.
Steve makes the case for one single measurable outcome that determines a successful year while Brad pushes back with the reality of "we just want more" thinking.
Using gross margin improvement as an example, we walk through how to get every department aligned on the same goal, why supplier accountability is an untapped opportunity, and how to turn objectives into 12-week strategies.
We also tackle why leadership is hard when you actually have to make decisions, how the Hoshin planning system creates 81 squares of complexity nobody needs, and why squirrels with shiny objects will always try to derail your focus unless pet projects directly support your singular goal.
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