We’ve all worked places where the culture sucked. Aaron Beay decided to build the one he always wanted and five years later, no one’s left.
We brought Aaron on because of the culture he’s created one that actually retains young talent, and not by accident. After 18 years in the field, burnout pushed him to try teaching. That part-time gig turned into a full-blown strategy for recruiting and training a team that’s never left his side in five years. Yeah, you read that right 100% retention.
Aaron doesn’t preach theory. He leads with simple stuff that’s hard to pull off: prioritizing people over profit, setting aside time for personal development, and showing appreciation in real, human ways. Whether it’s Kringle and a chapter of How to Win Friends on Fridays, or giving anniversary gift cards to keep his guys’ marriages strong, this guy lives what most only talk about.
We dug into how he “cherry-picks” talent right from his own classroom and why character always beats out grades. He even shared one of his go-to interview scenarios to test moral judgment perfect if you’re hiring and sick of getting burned.
We also got into the generational weeds what makes Gen Z tick, why Gen Alpha might surprise us, and how video chats and constant presence are reshaping communication before these kids even hit high school.
Highlights:
Do you know someone building a blue collar team who needs to hear this? Send it their way. And if you’ve got your own culture hacks, send us a message on LinkedIn we’re always learning.
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