Description

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Andres Armstrong, executive director of the Chilean Blueberry Committee, to discuss expectations for the upcoming growing season in Chile and share about the dynamic changes taking place for blueberries on the ground in Chile.

“We’ve been trying to look for new and better markets for fruit and I think [Chile] has been quite successful in that sense.” - Andres Armstrong

“What is happening in the U.S. is happening in Europe and is happening in Asia ... fruit is going where the opportunities are and opportunities [for blueberries] are growing everywhere.” - Andres Armstrong

Topics covered include:

• The state of Chilean blueberry production and how Chile is responding to increased supply across the world. 
• Armstrong’s perspective on global growth development and the opportunities to collaborate with the U.S. market.
• Current challenges with logistics and moving fruit around the world. 
• Improving labor efficiency at Chile blueberry farms. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Luis Vegas in Peru. This was recorded on December 1, 2021.

Marketing Boost

USHBC makes it easy for your customers to get into the holiday spirit. In this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks details USHBC’s Fall & Winter Holidays toolkit, which is filled with recipes and content for the holiday season.