Description

Travel with us to the USHBC Spring Forward event in Tampa with “The Business of Blueberries”host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC). In this episode, we hear highlights from the B2B Targets Panel with Adam Croissant of Chobani, Shane Schaibly of First Watch and moderator Amy Shipley of Sterling Rice Group (SRG). 

Topics include:

• The value of blueberries to food manufacturers and consumers.
• How the panelists are thinking about the health and flavor properties of blueberries.
• How the pandemic has affected Chobani and First Watch.
• What might impact the blueberry industry in the future.  

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Brandon Wade in Georgia and Ken Patterson in Florida. This was recorded on April 20, 2022.

Marketing Boost

Although it's only April, the USHBC promotions team has been working hard to develop a host of programs and activations to engage our consumer audience throughout the month of July. This includes planning a kickoff event for the media in New York City the last week of June to start national blueberry month off with a boost. We'll promote a 31-day challenge for consumers to grab a boost of blue, and post about their love for blueberries all throughout the month of July, which in turn helps raise funds to feed kids through our partnership with No Kid Hungry.