In the first episode of Season 6, Becky is joined by Alison Fragale—bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass. Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five” publisher, and how being proactive and consistent played pivotal roles in her success.
During the episode, you’ll learn:
- About Alison, her background, and her work in the world.
- What it’s like working with a “Big Five” publisher and how Alison achieved that.
- Some of the perks that come with working with a “Big Five” publisher and some of the misconceptions people have about it.
- Alison’s understanding of what it means to be “killing it” with her release so far, as well as Becky’s perspective.
- Some of the most impactful approaches Alison has implemented on the path to selling nearly 50,000 books and seeing her speaking fees rise.
- The most fun part of the journey for Alison.
- What Alison learned about mobilizing her network through the process of launching her book.
- How Alison grew her audience on LinkedIn and how having that engaged audience early on helped when it came time to market her book.
Don’t forget to check out our show notes, which include action steps and resources.
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