In this episode, Becky welcomes another return guest, Todd Sattersten—publisher at Bard Press and author of the new book, 100 Best Books for Work and Life, which launched today. Todd shares what makes Bard Press’s “one book per year” publishing model unique and discusses his highly intentional, experiment-driven marketing strategy for launching his own book. From activating author networks to crafting a sales plan, this conversation is packed with insights for any author looking to publish with purpose.
During the episode, you’ll learn:
- About Todd, his initial connection with Becky, and the work of Bard Press.
- About Todd’s new book, 100 Best Books for Work and Life, and what inspired him to write it.
- How this project is different from Todd’s other book, The 100 Best Business Books of All Time, which was released in 2009.
- If there is any overlap between The 100 Best Business Books of All Time and 100 Best Books for Work and Life.
- How many books in 100 Best Books for Work and Life were published by Bard Press.
- How Todd began thinking about the marketing strategies for his own book and the assets he created for the authors who are featured in 100 Best Books for Work and Life.
- Whether or not encouraging conversations about the books that are not featured in 100 Best Books for Work and Life is part of Todd’s marketing strategy this time around.
- How Todd prioritizes book marketing strategies for himself and the authors he works with.
- How Todd plans to evaluate the results of his various experiments for marketing his new book.
- How many copies of 100 Best Books for Work and Life were included in the initial print run.
- Why making a national bestseller list is not a significant part of Todd’s marketing strategy.
- Two major factors and approaches that every author should consider when marketing their books.
Don’t forget to check out our show notes, which include action steps and resources.
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