Description

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.”During this episode, Todd shares:

• About his work in the world and books
• What is required for an author to successfully market and sell their book
• How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle
• The difference between selling books and marketing books
• As it relates to sales and marketing, tactics that he recommends that apply universally
• Why selling 10,000 books in the first year is so important 

For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!