Learn how our hosts, Kay Overley and Shannon Schimmel, came to dominate the body contouring market and how you can easily replicate their success. As you listen to their individual stories and how they came together to create their latest medical spa, you’ll understand how their particular combination of talents, their ambition, work ethic and skill sets, set the stage for their incredible success.
The show notes go even deeper and are located here:
Hi there! Kay here, with Shannon.
Welcome to the very first episode of The Body Contouring Academy’s Proven Profits Podcast!
In this introductory episode we plan to tell you
Who we are
What we’re doing
Why we’re doing it
and
The reason you should stay tuned
Who we are - Shannon and Kay
We’re both entrepreneurs who’ve individually started up, operated, and sold aesthetics businesses, medical spas specifically. About 5 years ago, we partnered to create our newest venture, Sculpt Away, a boutique medical spa specializing in non-invasive body contouring.
Shannon Schimmel
Hi, it’s Shannon. My career in the beauty industry started at a very young age and through the years I’ve played many roles from retail manager to outside sales to marketing and advertising. I’ve always had an entrepreneurial spirit and a passion for sales and marketing. So I owned and operated a medical spa, which was a great success and a few years later when I received an offer to buy it, I sold. I’ve been a sales and marketing specialist ever since.
Kay Overley
It’s Kay again. I’m both an RN and an Attorney by both education and practice and I’ve been partnering with physicians in medical business ventures for more than 25 years now. It was more than 13 years ago when physician partners and I created our first medical spa. It’s really hard to believe so many years have passed! That medical spa flourished and after several years, we all wanted to move on to other opportunities, we received a generous offer and we sold.
Our Brainchild - Sculpt Away - a ‘Boutique Business Model’ Medical Spa
The Riches are in the Niches. Niching was the answer to set our business apart from the rest. A boutique non-invasive body contouring med spa was a natural fit for us. We’d both worked with body contouring patients for years. And you may have noticed. Consumers are demanding body contouring. You’ve probably seen the numbers. We’ve seen them firsthand and enjoyed those numbers. There is no shortage of Americans needing to trim some fat. We all want great bodies, but we all want to indulge and most of us avoid exercise. So body contouring will continue to grow and be in high demand.
We created a very distinct brand in Sculpt Away. We made strategic decisions about everything. Everything from the devices we selected to the services we offered to the look and feel of the office to our messaging and advertising to our over-the-top customer service. We have not and do not offer discount pricing, and we do not offer “packages.” Instead, we charge premium pricing. All in return for expert care delivered by a team of ‘body shaping experts.’ You can do it too. We’ll show you the way.
A combination of mistakes and successes has lead to incredible success
We thought we knew a lot when we launched but we’ve learned an incredible amount since. We’ve learned from both failures and successes. Along the way, we have created systems, processes, scripts, protocols, emails, handouts, & the list goes on and on,...
