Most pros chase guests, virality, and sponsors. This keynote flips it.
I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.
📌 Jump In Here:
0:00 - Beginning
0:35 - Origin story
2:45 - Best Buy haul → first pod
4:22 - First guest → Upwork idea
6:30 - First $80 win
8:12 - “Are you the podcast guy?” → $5K
9:30 - Run your pod like a business
10:58 - Plan
11:43 - Podcasts as content systems
13:03 - The 4-5-1 system
13:53 - Case study: Yuri
17:46 - Biggest mistake for newcomers
19:05 - Ask your audience
20:08 - Month-5 inflection
21:23 - Intentionality exercise
23:28 - Monetization case: Dave & Paul
26:03 - The B2 framework: Beliefs → Behaviors
28:50 - Packaging that attracts/repels (examples)
30:10 - My results with 4-5-1
30:45 - Connect + Q&A
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
