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What’s the best part of making a sale?

Closing the deal.

But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.

In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content.

So are you ready to turn leads into loyal customers?

📌 Jump In Here:

0:00 - Introduction

0:58 - What the bottom of the funnel ‘is’

2:29 - “You’re not just competing with competitors”

3:58 - What’s the bottom of YOUR funnel?

4:52 - Here’s what you do instead

6:15 - Case studies and client interviews

7:17 - What people REALLY care about

7:59 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

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