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It’s the red-headed step child of video.. The livestream.
Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.
In this week’s short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content.
Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay?
Let’s dive in.
📌 Jump In Here:
(0:00) - Introduction
(0:28) - My recent livestreaming experimentation
(1:24) - Adapt to each format
(1:53) - Don’t forget this little trick
(2:23) - “It’s a relationship game”
(3:56) - Episode wrap-up
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