A brand audit evaluates how effectively a brand creates value by analyzing its strategy, execution, and market performance. This episode introduces a four-part audit framework—planning, implementation, customer impact, and company value—designed to uncover missed opportunities and guide strategic decisions. Learn how to assess brand goals, design, communication, and customer response, as well as the financial and strategic value delivered to the company. Discover essential audit principles—systematic, comprehensive, periodic, and unbiased—that ensure insights are actionable. Understand how brand audits drive continuous improvement and help brands remain competitive and aligned with market needs.
