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🎭 Course: Emotional Direct Response Copywriting
📕 Book: Method Marketing by Denny Hatch
🔗 Article: America's Greatest Data-Driven Campaign
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I had unexpected inspiration to talk about emotions in copywriting today…
I mean, when you’re a direct response copywriter…
Any day is a good day to talk about emotion!
Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion.
But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign…
And BAM, I was smacked with a powerful list of emotions to use in marketing.
So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman.
Discover the 7 Emotional Hot Buttons for your Copywriting & Marketing in today’s episode!
Yours for bigger breakthroughs,
Roy Furr
