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Here’s a really cool tool to help with your paid traffic strategy…
It’s a high-level way to visualize your best paid-traffic strategy — along with specific tips, relative to how to use the tool.
It’s based on a conversation I had with Perry Marshall.
We were talking about the danger of relying on just buying a bunch of cold traffic from a single traffic source…
And how it’s become essential today to not only have your cold traffic source plus retargeting and other warm traffic campaigns…
But to also build a robust, anti-fragile traffic strategy that draws cold traffic from many different sources.
I sketched out this visual and showed it to him, and I saw the light go on.
He loved it.
He also used it, with my blessing, as part of a traffic seminar he put on following our conversation.
And today, I’m sharing it with you — and the thinking behind it.
Paid Traffic Strategy: The Funnel Traffic Map
Yours for bigger breakthroughs,
Roy Furr
