Join Randy and Wes as they welcome first-time guest Alan Stoll, owner of Elite Quality Structures, to the show. Discover Alan's journey from growing up in the post-frame industry to launching his own successful business just three months ago. This episode dives deep into Alan's vision for Elite Quality Structures, his unique sales and marketing approach, and the importance of delivering an exceptional customer experience in the building industry.
Key Takeaways:
- A New Kind of Building Business: Learn how Elite Quality Structures operates primarily as a sales and marketing company, focusing on post-frame buildings, ag structures, and residential garages in the Southeast.
- The Power of Partnership: Alan explains his model of working with independent contractors, handling all the sales, planning, design, and coordination in-house to streamline the process for both customers and builders.
- Customer Experience is King: Alan emphasizes the critical role of urgent and clear communication with customers throughout the building process, ensuring their needs are met and expectations are managed.
- The Stoll Family Legacy: Discover the entrepreneurial spirit within the Stoll family, with multiple brothers owning and operating businesses within the building materials industry.
- The Value of Transparency: Alan emphasizes the importance of educating customers on available options and their benefits, even if it incurs additional costs, to ensure they make informed decisions and avoid future dissatisfaction.
- Social Media as a Force Multiplier: Randy and Alan discuss how platforms like Facebook and Instagram are leveling the playing field for newer businesses by allowing them to showcase their quality work and build trust with potential clients.
- Managing Expectations: The conversation stresses the importance of clearly outlining the building process from start to finish to customers, including their responsibilities regarding permits and site preparation, to prevent misunderstandings and delays.
Quotes:
- "My goal with Elite Quality Structures is that we want to be the number one choice of structures in the Southeast." - Alan Stoll
- "It's all about giving the customer a good experience and also, too, making the process streamlined for the builder." - Alan Stoll
- "If they're doing a lot of the communication, it's gonna be hard for them to focus on what they need to do right, which is doing a good job for the customer." - Alan Stoll
- "Customers are probably one of the best ways of advertising because once you get a few up, they're like, hey, my neighbor wants a building. If you did them good, then they're gonna talk you up to their neighbor." - Alan Stoll
- "I think the important factor right there... is knowing your product, knowing the value of it, knowing what it does, not being afraid of or scared of or ashamed of the price for that." - Randy Chaffee
- "Communication is key for sure." - Alan Stoll
Connect with Alan Stoll and Elite Quality Structures:
