This episode features Paul Price, a Marine veteran and owner of a successful construction business. Paul shares insights into his journey from military service to building beautiful homes and structures, emphasizing his commitment to quality and customer satisfaction.
About Paul Price
- Originally from Asheville, North Carolina, Paul grew up in a large family with nine siblings.
- Joined the Marine Corps at age 20, serving for seven years before an injury led to an early honorable discharge at 27.
- Married for 14 years with four children (ages 12, 10, and 5-year-old twins), all of whom are homeschooled.
- He currently resides in Calhoun, Northwest Georgia, where he has lived for nearly ten years.
- After the Marine Corps, he re-entered the construction industry, initially focusing on roofing and gradually expanding into house framing, post-frame buildings, barndominiums, and decks.
The Paul Price Construction Philosophy
- Customer Experience: Paul prioritizes making the construction journey enjoyable for clients, ensuring open communication, and avoiding common frustrations.
- Quality and Pride: He takes immense pride in delivering high-quality products that he's proud to photograph and showcase.
- Relationships over Transactions: Paul aims to build long-term relationships with clients, hoping they'll return for future projects and refer him to others rather than focusing on one-time sales.
- Raving Fans: Inspired by "Raving Fans," Paul strives to create such positive experiences that clients become enthusiastic advocates for his work.
- Trust and Safety: He understands the importance of building trust, especially with larger projects like roofs or barndominiums, by being transparent and competent and reassuring clients that issues will be handled responsibly.
Business & Customer Insights
- Referral-Driven Business: The majority of Paul's work comes from word-of-mouth referrals, a testament to his commitment to quality and customer satisfaction.
- Social Media's Role: While referrals are primary, Paul uses social media to substantiate his work. Photos and posts demonstrate his capabilities and provide visual proof of his completed projects, reinforcing client decisions and building confidence.
- Transparency is Key: Paul emphasizes the importance of immediate honesty in the face of problems. Addressing issues directly and explaining solutions builds trust and prevents further complications.
What Paul Wishes Customers Would Ask
- "What's to be expected?": Paul believes customers would have a better experience if they asked more questions about the construction process, timelines, and potential challenges upfront. He makes an effort to inform clients, ensuring they feel informed and involved proactively.
Beyond Construction
- Weightlifting: A dedicated weightlifter for 17 years, Paul holds a degree in the field and finds it beneficial for mental clarity.
- Hobbies: He enjoys golfing and is a "pretty decent bowler."
- Family Life: With homeschooled children, Paul's family life is active. His oldest son recently started learning to play the banjo.
- Vacations: He enjoys an annual beach vacation to relax and reset.
