In this episode, I talk with Veronica Romney, an expert in identity marketing and branding. We discuss the nuances between personal and business brands, highlighting the importance of personal branding for diversifying ventures.
Veronica shares her four-step identity marketing process—finding, validating, naming, and dressing the identity—using examples like the Smash Army. We emphasize that successful branding reflects authentic values and community connections. Veronica also reveals her upcoming book and online intensives aimed at helping marketers redefine their strategies through identity-focused connections.
HIGHLIGHTS:
3:05 Diving into Identity Marketing
8:31 The Birth of Identity Marketing
13:29 Defining Personal vs. Business Brand
20:42 The Smash Army Phenomenon
29:24 Unpacking Community Identity
34:20 Importance of Early Identity Marketing
CONNECT WITH VERONICA:
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