We talk with Kip Morse, President and CEO of the Better Business Bureau of Central Ohio.
The BBB is celebrating its 100 year anniversary in 2020.
The BBB has about 2 million consumers that visit the local website each year to find businesses that they can trust and find out about scams or bad business practices that might be happening in the community.
The membership years ago changed to an accreditation, which is an evaluation based on standards. The BBB has a process to evaluate businesses on standards relative to their advertising practices in general and on the internet, their licensing, how they handle complaints, whether they were previously associated with a company that had problems. All this to set standards for how to build trust with the consumers.
During the first weeks of the COVID-19 quarantine, there were collaborations with chambers, associations and some of the government agencies. The idea was that the BBB wanted to be able to drive the public quickly to the resources that they need.
Since the pandemic shutdown, now moving forward, every small business is now a startup and has to think that way. The hustle and the grind. Every small business is in that world now.
Businesses are really trying to hyper focus on where they can be most relevant and valuable, and have the biggest impact. You need to focus on, and really take a hard look at who your customer base is. Focus on them. Care for them.
www.trustlocal.org
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