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Episode 89  Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC

Unlocking AI & Consumer Behavior: Insights with Shahar Boyayan

Shahar Boyayan joins us to discuss the crucial role of follow-up in building customer loyalty and thriving in today's business landscape. With over two decades of experience helping businesses innovate and adapt, Shahar emphasizes that it’s not just about making a sale; it’s about making customers feel valued and connected. We dive deep into how her platform, Prop Talkie, harnesses the power of automation and AI to personalize customer interactions, ensuring that businesses don’t just communicate, but resonate. Our chat covers everything from the significance of personalized touches, like sending birthday cards, to the importance of understanding consumer behavior in the age of AI. Tune in as we explore practical strategies that can transform your business into a community where customers become true superfans.

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Diving into the core of our discussion, Shahar outlines how she and her daughter developed prop talkie out of necessity, initially as a tool to manage follow-ups with potential buyers and investors in their land investment business. This evolved into a robust platform that offers customized solutions for various industries, showcasing how adaptability and innovation can drive success. We also examine the significance of hyper-personalization in customer interactions, where Shahar argues that businesses must go beyond generic newsletters and engage customers in meaningful ways.

She shares compelling insights on consumer trends, drawn from her research and experience, revealing how businesses can leverage AI to create a more engaging customer experience that fosters brand loyalty. The conversation underscores the need for businesses to embrace technology while maintaining a human touch, ultimately leading to the creation of 'super fans' who advocate for their brand.

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Takeaways:

• In this episode, Shahar Boyayan shares valuable insights on how small businesses can leverage automation and AI to enhance customer follow-up strategies, emphasizing the critical need for hyper-personalization in today's market.
• Shahar discusses the importance of maintaining consistent communication with customers, as missing follow-ups can result in lost opportunities and money left on the table for businesses.
• The conversation highlights how businesses that utilize both traditional marketing methods, like direct mail, alongside modern digital strategies, can create a unique competitive advantage in customer engagement.
• Shahar explains how understanding customer emotions and preferences can drastically improve their loyalty, reinforcing that businesses need to focus on building relationships rather than just making sales.
• The episode underscores the necessity for businesses to recognize and address points of frustration in their customer journey, advocating for the implementation of AI-driven solutions to streamline these processes effectively.
• Shahar also touches on the transformative power of recognizing employees and creating a positive workplace atmosphere, which directly correlates with customer satisfaction and loyalty.

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