Sequenza, a global company with an established presence in the US, Asia, and Europe, carries the business tagline “Why pay more?” Indeed, across all three of their brands, Sequenza, VINclusive, Sayage, they are well below market prices, which makes them a popular choice among consumers. Strings Kozisek shares that one of the contributing factors of the growth of their company is employee empowerment. He says that it’s important to hire people better than you and pay attention to their careers because as a CEO, you are delegating tasks that enhances the employees skills and overall career who then adds value to the company in the long run.
Employee Empowerment: A Big Contributor to Growth with Strings Kozisek
We’re lucky to have Strings Kozisek, CEO of Sequenza. Strings, welcome to the podcast.
Thanks, Bob. It’s good to be here.
Strings and I met at the local Bass Pro here some time ago and we must have chatted for a couple of hours.
I tend to do that to people. That was awesome. Thanks for talking to me.
We had a good time and trying to get to know and he was gracious enough to come down and be on the podcast.
Thanks for having me.
We talked about Strings and we’re not sure where the nickname came from, but Strings Kozisek. If you would, tell us a little bit about your business and who you serve.
My business is Sequenza. Under Sequenza, we handle three different brands. Sequenza is an IT and A/V professional services firm. With our internal network of a couple thousand techs across the US, another thousand or so outside of the United States, we provide IT and AV services and we’re able to have somebody anywhere in the continental United States in four hours. We do this under market price. We handle a lot of retail, we do a lot of restaurants, we do technology companies, all that stuff. The two other brands, one of them is VinClusive. VINclusive is a host of technology services that enhance auto dealerships.
We provide proprietary tools for inventory management, for the status of cars, anti-theft protection, GPS, geo-fencing, inventory management tools, and these things. The third brand that comes under the Sequenza banner is called The Sayage. The Sayage is a digital signage platform. It is a proprietary Android box that connects wired, wirelessly or over cellular to our backend system that sits in the Amazon web services. This has been up and running about fifteen years. We are bringing this into the United States. The niche there is it’s very cheap and we’ve taken about 70% of the most used digital signage functionality, put it in a package that I could train somebody on in 45 minutes. Simple, cheap, easy to use.
First, going into digital signage for the person going like, “That doesn’t draw a mental picture for me,” what is digital signage?
When you’re out going through the day, you go to the dentist or you go to the doctor’s office, it has a monitor in the lobby that’s showing some advertisements. You go to your local clothing store and they have monitors up there that are showing the new fashions of the season. You go into your fast food restaurant and you’re looking at the menu. All of these things are examples of digital signage. Digital signage is saying something digitally.
Employee Empowerment: Digital signage is saying something digitally.
Within that space, what’s the pain point that the digital signage company solves for the customer?
The pain points we solve, there are...
