“When I say turn them into customers, that’s more than just making a sale today.”
As CEO of StrategiCopy, Mike Connolly creates and manages direct response marketing systems for fast-growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant “herd” of customers for life.
He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He’s an experienced teacher, trainer, and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.
StrategiCopy primarily serves small to medium-sized businesses. We help them attract the type of customer they’re really most interested in finding out in the world and get found. We help them actually turn the virtual strangers into customers.
I’m talking with Mike Connolly. We’re at Impact Hub in Boulder. He’s the CEO and Founder of StrategiCopy. He creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them, and develop an abundant herd of customers for life. Mike, thanks for taking the time.
Thanks for having me, Bob.
Let’s start out and talk a little bit about your business and who you serve.
StrategiCopy primarily serves small to medium-sized businesses. What we help them do is attract the type of customer that they’re most interested in finding out in the world and get found. From that point, we help them turn virtual strangers into customers. When I say turn them into customers, that’s more than just making a sale today, although that’s critical and we are very focused on creating sales. Ultimately, the idea is we want to create a lifetime relationship with that ideal client. What we do for our customers is we help them find their ideal clients, attract them, and then turn them into lifelong customers for their businesses.
How do you do that?
These days we have an incredible explosion of media. Media is just a way for people to relate to each other. I’m going to refer back to about 100 years ago just as a point in time. One of my mentors, Claude Hopkins, wrote a book called My Life in Advertising and Scientific Advertising. He wrote about how they successfully implemented marketing campaigns. Back then, it was very different than it is now. I want to talk about how they did it back then and compare it to how it is now because that will help us understand what it takes to be effective in today’s age with all of the media that we’ve got. We’ve got this explosion of media.
In Claude Hopkins’ day, how could you reach people? This was the turn of the century around the 1900s. You could send a letter out to people. You could put billboards up. We didn’t have radio, we didn’t have television, we didn’t have telephones even, let alone cell phones or smartphones. Social media and email wasn’t there. Those are all things that you did not have to work with. How did you succeed? I’ll share with you a story here about how Claude Hopkins succeeded for one of his clients as an example.
My Life in Advertising and Scientific Advertising
There was this little beer company called
