Many times, your experiences motivate you. For Nancy Trangmar and Meghan Marsden, Co-Founders of Veil Intimates, the big point was when they were trying to buy a beautiful, supportive bra but couldn’t find any that fit well. One discussion after another and one search after another for high-end but comfortable intimate apparel led them to create Veil Intimates. Veil Intimates is an apparel technology company where they’ve designed and patented technology that will revolutionize the women’s apparel industry. The heart of their product is the process and the design. Their approach is to change the marketplace, and they ultimately hope to work with existing brands not only in the traditional foundation arena, but also active wear to change the support structure for women.
Thank you for having us.
This is an inaugural where I have two guests at one time. You guys are going to be fascinated by what these two have embarked on. If you would, tell us a little bit about your business and who you serve.
Veil Intimates, we are an apparel technology company. We’ve design and patent revolutionary technology that is going to change women’s apparel. Meghan and I were shopping and trying to find a supportive bra that didn’t use an underwire for support and we were dumbfounded when we couldn’t find it existing in the market already. So, it motivated us to search out for possibilities, and here we are today.
You were motivated. I’m thinking of the quantity of times that you’ve been shopping for undergarments, a bra, whatever and this one was the tipping point. Tell me a little bit about when you had been disappointed and you left wherever you were and the conversation you guys had going on that spurred you to action? It’s amazing how many times you can experience something and it not motivate you but for some reason this was the tipping point. For us, we were at a really amazing boutique located in Cherry Creek in Denver that’s known for the most beautiful, high-end apparel and intimates. It was their sidewalk sale, so we’re buying really nice things at a discount. But even then we went to Starbucks, we we’re talking about it and this is the best fitting piece of apparel place that you could buy this piece of apparel in Colorado. We’re sitting and looking at each other, how can we spend that much money and still be this dissatisfied?
Maybe it just means that we need to look into the market and how our bras are made. Is there a way to do it better? Why does it have to be this way, and just started investigating, and that’s really what it was. There wasn’t one particular thing that really pushed us over the edge besides being together and both feeling the same way, and then having the conversation with other women. It was a continued echo of mentality that I guess this is just as good as it’s going to get and accepting this piece of apparel that you have to wear everyday is just not going to be comfortable. It is what it is. That wasn’t good enough for us.
I think about it in the morning, getting ready to go and do whatever you’re going to do and you go, “I have to put that device on again.” You already have some degree of rancor with that garment. You were explaining the history, the background from here. This is old technology as it exists today, the technology that you’re trying to interrupt, whalebones, corsets and the wire was brought on board when?
It was patented in the ‘30s.
The only innovation was making it to a plastic as opposed to the wire. Now, when it pokes you it doesn’t poke quite as stabbing as it used to.
Well isn’t that nice!
Yes, exactly!
I’m thinking about the genesis of you guys, that you’d left the shopping, you’ve gone to Starbucks. You have a history in business. Both of you guys have been...
