EP 386 - This week we revisit our chat with Thomas Robson Kanu, who pivoted from a top level premier league and international football career into entrepreneurship, setting up family business the Turmeric Co.
Based on a formula that he and his father developed to aid his recovery and pain relief (he was pain free in six weeks of consistent consumption) Thomas is now taking the same drive that fuelled his paying career into business.
We talk about:
Why so many superficially healthy drinks on our shop shelves contain so little nutrition and so much sugar that you might as well have a coke and enjoy it
Why it is so difficult to get natural remedies into the mainstream (hint, it’s to do with money
And
Why f**king up every day is the route to success
It’s a fascinating chat especially when you hear the drive and ambition for the Turmeric Co to emulate the global success of health drinks from a previous century (yes, we are talking about Coca Cola).
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Spotify Video Chapters:
00:00 BWB with Thomas Robson-Kanu
00:32 The Birth of The Turmeric Company
01:52 Andy's Intro
02:10 Thomas's Journey from Football to Entrepreneurship
04:20 Challenges and Rewards of Professional Sports
07:53 The Power of Natural Remedies
16:01 Launching a Health Brand
25:27 Clinical Studies and Health Benefits
34:11 The Importance of Health and Nutrition
35:41 Challenges in the Juice Industry
37:12 Manufacturing and Shelf Life
39:42 Business Growth and Strategy
43:39 Consumer Trends and Functional Beverages
52:32 The Reality of Juice Products
58:18 Quickfire - Get To Know Thomas
01:03:07 Wrap Up
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