In this encore episode of the Why Should I Refer You? Podcast, host Mike Garrison is joined by Cara Gray, Third Act Consultant. Key takeaways include a discussion of Insights of Referral marketing, What Makes Someone Worth Referring and the Challenges in Referral Marketing.
Referral Marketing Insights
- Transactional approaches to referrals, like BNI groups, often fall short because they narrow the referral process to a small window of opportunity.
- Successful referral partnerships are built on trust, shared values, and a genuine belief in the other person's competence and care for clients.
What Makes Someone Worth Referring
Cara emphasizes that referral-worthy individuals should:
- Have a track record of delivering good work
- Demonstrate good business and personal ethics
- Show genuine care for their clients
Challenges in Referral Marketing
- Many professionals, especially in financial services, struggle to recognize the value of services that aren't directly tied to monetary gains.
- Building referral partnerships takes time and requires consistent networking and relationship-building.
Learn more about Mike: https://www.linkedin.com/in/mikegarrisoncaniborrowyourcar/
Learn more about Cara: https://www.linkedin.com/in/caraliveslife/
