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Mike Garrison: Welcome to the Why Should I Refer You? There were different titles that were explored early in the process of this podcast. George was involved in those. But we decided this is the safe one. And so, George, you can insert expletive wherever necessary in the statement. But

Mike Garrison: the reality is is, you're a great guest to have on this. The oracle of growthology, I believe.

Mike Garrison: was the was the the title that you refer to yourself by so real quick. Introduce yourself to everybody. Let them know who the heck you are.

George Sandmann: Didn't expect that one to make it on the air.

George Sandmann: Well, Mike, it's great to it's great to talk to you for the rd or th time today.

George Sandmann: I am the founder and CEO of growth drive, growth drive is a business advising platform. You can hear me getting my sales. Guy voice on business growth drive is a business advising platform that's really built on developing knowledge providing business advisors, wealth advisors with tools, software and providing a very robust and sophisticated support package. It's really based on peer to peer support right?

George Sandmann: So

George Sandmann: in a nutshell, we help business advisors make profit and value growth, actionable.

Mike Garrison: So that last part was my favorite part.

George Sandmann: Yeah, cause there was fewer words.

Mike Garrison: Correct.

George Sandmann: Bye.

Mike Garrison: But that's okay. You know, we all suffer from that. So let's just get into it. So the st time you heard the title of this podcast why should I refer you?

Mike Garrison: What did you think? What was? What were some of the things that came to mind.

George Sandmann: Well, it was. It was. It was, you know, in an iterative, a very quick, iterative process. So guys think of think of slam poetry. Right? So why should I refer you what I really? I really like the title and what I like about it. Is it causes someone to to ask themselves, am IA good citizen?

George Sandmann: Am IA good partner? Am IA person who is going to? You know there's so many implications? Am I going to behave well in the engagement? I remember to dance with the one that brung me. Am I going to? Am I going to leave the client in better shape when I found them, and one of the reasons you and I get along so well is, we believe our vision is to leave an indelible positive mark with our clients

George Sandmann: and with our colleagues and with our colleagues. So that's

George Sandmann: you know it has. We could talk for the next  h about just the title. It's terrific.

Mike Garrison: Yeah, it's cool. You were one of

Mike Garrison: probably people that I was talking to about this when I was reconsidering Re, you know, doing a podcast again, and what kind of tipped me over? It was

Mike Garrison: observing how

Mike Garrison: a lot of people that have read my book.

Mike Garrison: can I borrow your car, which is really about how to handle referrals appropriately like how to how to be a safe driver. Yeah.

Mike Garrison: Still, we're not going to experience the results I needed because they were missing the most important part, and, as you know, I think there's critical questions in sales. Why should I meet you? Why should I buy you? And the most important, which is the check on everything is, why should I refer you?

Mike Garrison: Because sales, especially when you sell expensive things to individuals

Mike Garrison: or corporations. When there's when there's complexity and revenue...