Mike Garrison: All right, everybody welcome to the why should I refer you? Podcast. Which is totally my style. We're just going to come out the gate, ask the hard question in fact, I would argue, the most important question in business is, why should I refer you? And today's guest, the 1st official superstar on this podcast is the dude who's responsible for this podcast happening.
Larry Levine: Come on, Garrison!
Mike Garrison: Totally, Larry. So I'm gonna explain that late 1st
Larry Levine is the best friend I've ever had that I've never met physically. We tell each other we love each other every time we finish in.
Larry Levine: True truth to that everyone, truth to that.
Mike Garrison: Right, and yet we've never met. We've we've met, we've had a surrogate, so like Daryl Amy is our surrogate. So I hug Daryl Larry Hugs Daryl. And that's kind of how it works.
Mike Garrison: Larry. other than being my most trusted and most respected voice in the sales world. Tell everyone a little bit more about yourself, including why we 1st became friends.
Larry Levine: Well, I thanks, Mike and I, you know I wish you so much goodness on this podcast. When it comes to referrals, you know I look up to you. I just think you're the referral whisperer. I've often shared that with you, but for those who don't know me my name's Larry Levine, I mean Mike and I I can't. It was so funny Mike and I were on it. This is this is, gonna go off tangents, people y'all just gotta just hang with us. But I was on a call with Mike. This was a couple months ago, and he was saying, Hey, you know, we've only been connected. What maybe, like.
Mike Garrison: 8 7 8 years.
Larry Levine: 7, 8 years, and wasn't it like you? Tell me.
Mike Garrison: It was 12 or 15.
Larry Levine: It was like incredible. But just how time flies by. But it's truth. I love this guy. He has a message. It needs to be heard one of these days. I know we're gonna slap high fives face to face. But we met. We met in the social lane we met in the social lane, because our messages resonated with each other, and we had an interesting backstory because we all grew up, you know, back in the days when we were peddling copy machines, but I but peddling seriously, but I took my 3 decades of selling copiers in Los Angeles, and I parlayed that into bringing a message that I believe sorely lacking in the sales world today, Mike, and that's how to bring authenticity, how to bring trust, how to bring the best version of yourself to the forefront. So I've been blessed to have a podcast now going on almost 8 years with my dear friend Darrell, Amy, selling from the heart selling from the heart how your authentic self sell you sells you has been out 6 years now believe it or not. and I just released my second book Selling in a Post Trust world just a few months ago. So I'm all about authenticity and trust in the sales world.
Mike Garrison: Epic book. Right? So 1st of all, everyone listen to this, buy both books, but read selling from the heart, first, st because it sets the table. but the the the trust one's amazing because you have me on your podcast and this is why this podcast exists and you you were like talking to Daryl, and you said, Yeah, Garrison, the one the one thing you told me when I was out, when you said you were out walking in 1,000 oaks, 1,000 oaks, right.
Larry Levine: Yeah, correct.
Mike Garrison: You're like you asked me this profile question, which is, are you referable, Larry? Are you? Are you referable?
Mike Garrison: And I I gotta tell you, Larry, that that thing launched something in me. Right? So I'm doing some. Some success is finally starting to come my way. But I the more I consider that real question is, which is, why should I refer you? The more I I consider that question. the more 30 years of trying to help people understand how to be productive with referral marketing without...
