If you’re not getting as many clients as you would like, it’s possible that you are not in alignment with what you sell. In this episode, Kinsey introduces two ways you might be resisting your offer and how to fix it.
Do not miss these highlights:
01:53 A lot of the mental, emotional, even physical, and potentially even financial shifts that we now experiencing in our life as a seasonal transition.
02:42 I think it's important for me to share the darker seasons and or the the moments that we go through because it is not all unicorns and rainbows.
03:04 Bigger dreams, bigger responsibilities, require that bigger growth and growth is not always fun.
03:24 Talking about your offer or the thing that you sell, and you might have several things that you sell, hopefully you don't have too many.
03:50 If you're in a product based business, your offer is the thing that people buy from you in exchange for money for value.
04:13 When you think about the ecosystem of your marketing, everything revolves around your offer, because your offer is a combination of your brilliance with who you serve.
04:36 But if you aren't feeling so freaking excited and energized by your offer, by your brilliance, and the people that you serve, this is where you're going to fall flat. Not just in revenue, but energetically, it's not going to be fun for you.
05:01 There's two huge indicators that you can see the most when it comes to being out of alignment with your offer.
05:21 When we think of alignment with an offer, it is that excitement of it.
05:32 Ultimately, at the end of the day, if you don't feel so excited about your offer, it's usually due to these two scenarios.
05:43 One of those is the fact that you are selling something because you were told to sell it.
06:11 You cram yourself in a box and feel like you have to talk about an offer because that's the only thing that will work in that particular coaching space.
06:36 You want to sell people what they want, not necessarily what they need, but sort of that pain point.
07:20 But when we think about selling something because it's sellable, but you're not excited about it, you're gonna lose the fire
07:47 So at the end of the day, when you think about that core result, we do have to balance this.
08:09 So we just have to dive in to think about what is that core problem.
08:45 What problem is it that you solve? What do you feel fired up about talking about? If the fire isn't there, the flame will die.
09:33 The second piece of being out of alignment with your offer is selling something that you're not an expert in.
10:13 You have this transformation, but then you stray away and start over promising things that you have not accomplished yourself.
10:36 Don't sell something you've never done yourself, or have helped somebody else do.
11:48 When you stray away from your zone of genius and your expertise, what you have right now is the experience you've already accumulated, it will again flop.
12:19 In relation to people feeling or people selling you, on this idea that you need to make it sound bigger and better, you just need to tell the truth, own it, and claim it.
12:47 Don't go beyond where you're at now. If you're selling something you're not an expert, people will see right through it.
13:02 You will lose momentum and you will not have people to refer you. You will not get known for the expert that you already are.
13:40 When you have certainty in what you can deliver, that can be felt in your content, in your videos, in your emails, in your coaching calls
13:54 Whether selling something you're not an expert in, or...
